ABOUT OUR WATCHES

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ABOUT OUR WATCHES

Designed by Gianni Bulgari and built in Switzerland according to the most exacting watch-making standards, GB-Enigma watches reflect a passion for industrial design and a concern for the lifestyle of discerning men and women of our time.
The pioneering model, jumping-hour ‘BiTime’ (see company history), was the result of a study on different ways to display time rather than an exercise in technical prowess. With a strong design language, it set the pace for an innovative generation of watches characterized by their unique, uncluttered design, and imaginative functionality.
Twenty years later, GB-Enigma reinterprets ‘BiTime’ by further pushing the envelope of the jumping-hour concept with ‘Genius’ – a watch that changes its face with time.