After graduating from Law School, Gianni Bulgari joined the family jewellery business in Rome and in 1966, following the passing of his father, became co-chief executive of Bulgari together with his cousin Marina Bulgari.
In the early 70’s, as Chairman and CEO, he started the internationalization of the company by opening shops in New York, Geneva, Monte-Carlo and Paris.
In the late 70’s, at a turning point of the family business, he was instrumental in a complete re-organization. After establishing the new and successful watch business he became convinced that product design had to become the defining element of the brand. For this purpose, and without any formal training, he undertook the task of leading a newly established company within the group dedicated to the design and development of jewellery. He hired a group of young talents from various artistic backgrounds who had never been involved in the world of jewellery and created what soon turned out to be a powerful creative machine – a process that deeply changed the company’s culture.
In 1987 he left the family business and, having always been keen on a variety of interests, pursued different ventures.
In 1988 he became chairman of Fila, the Italian sportswear company, until his resignation in 1998.
In 1989 he founded GB-Enigma in Neuchâtel, Switzerland, a company whose mission was to produce and distribute innovative timepieces of his own design.
In the late 80’s he promoted an ambitious project of a car characterized by an innovative interior that qualified for both European and American patents. The prototype was developed in conjunction with Lotus Engineering of England.
Since the early 90’s, he was involved in several financial deals including a partnership with an American group to buy Moto Guzzi, a well-known Italian motorcycle company that was subsequently sold to Aprilia in 2000.
In 2002, having relinquished all other activities, he decided to concentrate on the development of the GB-Enigma brand and revive his passion for jewellery.
Gianni Bulgari has one son, Giorgio, who joined him at GB-Enigma in 2003.